Through LinkedIn you can share or influence or attract or educate the target audience of yours, but all these will only be made possible if they choose to be your followers. Honestly, if you want your target audience to start following you then you need to take that initiative first otherwise you won’t have any follower. LinkedIn is all about making the connection with the right people because here the whole outlook is professional and due to this the messages that are posted in here is also professional.
There are LinkedIn webinars held from time to time to make its users aware of what it takes to get the most out of this platform. Whether it is good to buy LinkedIn followers or not is also answered in all these webinars. Some feel that buying the followers are of no use because the accounts that follows you through this are fake accounts and there are several tools available to figure out these fake accounts immediately.
Make your target audience follow you naturally
If you are not buying followers instead want to get them naturally then the first thing that you need to do is place a follow button for your LinkedIn Company on your blog as well. By doing so, the person who follows your blog will also visit your LinkedIn sites as well. Then you can also ask your target audience to follow you by sending them email alerts or newsletter stating that you are now present on LinkedIn as well.
If you do not take the initiative of letting the people know that you are present online, then how are they going to follow you? Moreover, you have to come up with something interesting that will be unique to the LinkedIn profile only so that you can get the audience attracted to your LinkedIn profile page.
The Importance of involving employees
If you involve your employees and ask them to follow the company page and also make sure that they come up with the name of the company in their personal profile as well under the current employer name then you will be getting a huge opening. Educate your employees about how to use the platform in order to widen the reach of the company.
In order to achieve that you can teach your employees to link their signature to the company page. Ask your employees to like and share status updates that the company pages makes. This will ensure that more and more people will view the updates and through this there are chances that you will get more followers to your company profile as well. You can also buy linkedin connections, endorsements, recommendations etc. So when you have a treasure of followers in your own company only, then why not explore them first before you go elsewhere.
You can mention the link of your LinkedIn profile on other social networking sites that you are part of so the follower of that platform will also follow you in here too. Another important engagement that you can try is following other companies and interacting with them.